A knee-jerk reaction for many of these companies is to cut the marketing budget. While this spells bad news for the marketing community in general, a Vancouver startup sees the silver lining.
"Why is it", you may ask, "that two guys would quit well-paying stable jobs in this economy to start up a marketing company?" Because businesses are being forced to find new, more effective ways to market their business and they see an opportunity to leverage their experience.
Traditional media are in decline, this is evidenced by the fact that recently Radio was finally usurped as the number 2 media of choice for Americans by the Web. Television and Radio took 30-years to develop into number 1 and 2 medias, the Web, took just 3-years, one-tenth the time, to accomplish the same thing.
To say that the web and social media have peaked would be the understatement of all understatements. Yet, traditional online marketing methods are also in decline. Recently at the Massive Technology show in Vancouver, Dave Stevens, General Manager of MySpace Canada said, "traditional CPM (Cost Per Thousand Impressions) marketing is in decline and companies that can find ways to take advantage of this decrease, will do very well".
So where does this leave the future of online marketing?
EveryOtherMarketing.com believes it lies in "Cost-Per-Action" (CPA) marketing. What is this CPA marketing? In short, a business with web traffic that may have the same target market as another unrelated business, drives traffic to the other site through strategically placed links. Those links are tracked and should they result in a specified "action" (purchase, contact submission, lead generation, or some other action), then and only then, is a commission paid the original site.
Through their proprietary software, EOM provides a transparent, independent and third party process for tracking results.
Some of you web-savvy readers may recognize this as Affiliate Marketing which is nothing new, in fact, there are several dozen online hosting options for Affiliate Marketing.
True, but what is new and unique to EOM is how they leverage the affiliate marketing platform to grow your business, not the other way around. By developing uniquely qualified affiliates through targeted business-to-business lists, in conjunction with the traditional approach of placing the affiliate program in front of thousands of Professional Affiliates to pick up, EOM creates a unique affiliate program tailored to each individual business.
Setting themselves further apart, EOM is the first non-traditional marketing company with specialties that cross boundaries. Hence, they are able to deliver a non-traditional campaign of constantly increasing efficiency while constantly decreasing cost.
Yes, we said increasing efficiency, while decreasing cost. Now that's recession friendly math!
But how? Well, you'll have to visit their website or give them a call to find out more!
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