Seems appropriate to write an article regarding the "greeness" of Alternative Marketing, being earth-day and all!
Think of it this way: Alternative marketing is really just another name for "inbound marketing", which means, in short, that instead of the traditional "PUSH" methods of the advertising world, the webolution is driving potential clients to LOOK for you / your products and doing their research online, rather than be bombarded with television commercials (which no one watches anymore) or radio ads (which no one listens too anymore) or newspaper ads (which no one reads anymore).
In the 2008 Hoiday season, 46% of purchasers researched their purchases online first! Imagine they found your product online, more conveniently and for cheaper than the box stores who still have massive overheads to cover and the researcher doesn't have to venture out to crazy overcrowded malls?
Which leads me back to why alternative marketing is "Green".
Imagine a world where wild fields remain wild fields rather than being paved over for yet ANOTHER unnecessary mall!
Imagine a world where your carbon footprint is drastically reduced by only needing to venture out in your car for the basic necessities in your immediate neighborhood!
Okay, maybe it's a bit of a leap, but it is the firm belief of the author that change only comes with drastic measures, and maybe Alternative marketing isn't the solution to the earth's problems, but it sure can help!
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